Retail-based cash and mobile payment operator PayPoint Romania has signed an agreement with Ukash that will enable Romanian consumers to use cash to make payments online.
Ukash is an international e-money service based in the UK that allows consumers to exchange notes and coins for a voucher containing a unique code that is entered into a website when making a purchase.
Romanian consumers will be able to purchase Ukash vouchers at any of PayPoint’s 7,000 terminals in stores across Romania.
Although the value of online transactions in Romania increased by 24% in 2011 to €158.9m, consumers in Romania are still reluctant to use credit or bank cards when transacting online. An estimated 75% of online shopping and spending is paid for using alternatives to card payments.
“Ukash is a very real alternative to paying online by credit or debit card, allowing people to use cash online without having to reveal their personal financial information,” said David Hunter, Ukash chief executive.
Sally Percy is editor of The Treasurer